Complete step-by-step guide to SEO in 2019. Covers both On-Page and Off-Page SEO in 2019.
SEO guide for 2019
Do you have a website without traffic? Would you like to get more visitors and generate more sales? Then you've came to the right place!
Search engine optimization is also known as SEO. Search engine optimization or SEO is what helps getting better rankings in search engines. There's a primary search engine that needs a little more love than the others. Named Google. Almost everyone uses Google, as their preferred search engine. See this statistic:
When doing search engine optimization, it's about finding the golden path. If you show Google too much love, there's a great chance that you'll either get banned or moved far back in search results. On the other hand, Google likes the fact that you know what your doing, when creating a website. As this helps to benefit the user experience. If you benefit the user, you also benefit your rankings. Here are some of the different factors that's in play.
Search engine optimization consists of two things. Namely On-Page and Off-Page SEO. On-Page SEO is the search engine optimization you perform on your site. While Off-Page SEO is the search engine optimization you get from other sites. Also known as linkbuilding.
Key search engine optimization factors
Keywords, black hat and white hat
Keywords should not be misused, but it may be nice to target your SEO strategy against specific keywords. Back in the old days, a term called keyword stuffing was used to spam websites with keywords. This is no longer possible because one's site could be banned doing this.
This is considered along with many other slightly too smart solutions, as being a "black hat" technique. Black hat is to do search engine optimization, using dirty tricks, including automated tools to reach tops in search engines. I would advise you to stay far away from black hat techniques, which I myself do. These techniques are a bit like peeing in your pants as they will only work temporarily. As Google constantly rolls out new Google panda and penguin updates, for instance, to prevent these techniques. Today, it's primarily about the user and about giving the user a good experience on your website.
A good rule of thumb is to ask yourself; does this technique seem too good and easy to be true? Then it probably is. White hat techniques, on the other hand, is search engine optimization manually made, without the use of dirty techniques and automated tools, as mentioned earlier i'm using this technique myself. Even if you use white hat, take care not to over-optimize, as over-optimization of a website also seems unnatural. So everything in moderation.
Keywords are still good and important, as they gives you an idea of what people are searching for online, as well as how many monthly searches there are on the different keywords. In other words start by making a keyword list and use it in your SEO strategy.
Copy pasting from a website to your own website, is what's called "duplicate content" in the language of the profession. This can damage both your website and the website whose content you have taken it from. Google would be confused to find the same content in two different places on two different websites, so I would advise you not to duplicate content from other websites.
High quality content
Make high quality content on your website for the purpose of benefiting the user of the website. Write articles that help the user with a given problem, or make something that's so good that people want to share it. The more times people share your article the more link credibility you will get built, as you get links from other sites that point to your own also called linkbuilding. There's a section about linkbuilding further down in this article.
Your bounce rate will be set as percent in Google Analytics. The bounce rate indicates how many of your visitors who doesn't click on anything on your website after they entered your website. If you have a high bounce rate, Google will see it as a low quality website with bad quality content. Whereas a low bounce rate tells Google your visitors are happy to visit you, as they continue to interact with your website. So your bounce rate helps to tell Google and other search engines how relevant and useful your site is to the end-user.
Site frequency and visit time
These factors can be seen in Google Analytics and also help show search engines if your visitors finds the site interesting. Site frequency is how many pages a visitor views on your site. Where the visit time shows how long the visitor stays on your website.
Meta descriptions & page titles
Meta descriptions is the description shown in SERP's (Search engine Result Pages), along with your URL and page title. Good page titles and meta descriptions will often get more to click on your search result and you will increase the click-through-rate (CTR) to your site. You are also telling search engines and users using search engines what your specific page is about.
You can use this extremely neat and awesome tool to check your; meta description, page title and url: Google search result preview tool.
This tool checks your meta description, meta title and URL and tells you while you're typing if it's to long and will tell you cool stuff like if it can't be shown on mobiles etc.
Try to use ur keyword once or twice in the title and description.
Alt tags on images
Alt tags on images gives blind people the opportunity to be able to read the image, but also tells search engines what the image is about. So be sure to use alt tags to describe your pictures and use your keyword in the alt tag, if it make sense to use it there.
The faster your site loads, the happier your visitors become. People don't seem to wait over 3 seconds for your site to finish loading. Therefore, a slow loading speed will result in your visitors moving to other sites before they even reach your site at all. You can optimize the loading time of your site by minimizing your code and by using png file format extension for images. Do you have a WordPress website? Then take a look at this short and easy guide: WordPress Optimization - Speed Up WordPress Today.
Internal link structure
Make sure you link to relevant places on your site. Linking to different relevant places on your website builds an internal link structure, thus guiding both your visitors and search engines to understand the consistency of your site and can increase visitor's visit time and site frequency as mentioned earlier in this article.
If you're coding from scratch, make sure to use semantic tags as these tell search engines what the different tags are about. Here i'm talking about HTML5 tags like: article, section, footer, header, nav, aside etc. Make it easy for Robots to understand your content. Further explanation about robots in the end of the article.
Build links in moderation. Either by making content that is so good that people want to share it. Or start looking at where you can get some high quality links. Read this article on how to get backlinks in 2019. Or you can go straight to the management system for linkbuilding here: SublimeLinks SEO tool. This takes you to the signup page after you've signed up you can log in and start linkbuilding.
h1 - h6 tags
Make sure to use headlines on your website. Use your keywords in these tags again only if it makes sense to do so.
Create clean URL's where you use your keyword.
Robots / spiders
Google and other search engines have spiders (robots) which crawl the web for content. These spiders decide when your site will be indexed / crawled. Only when your site is indexed it appears in the SERP's.
However, you can speed things up by submitting your Sitemap to Google Webmaster Tools, also known as Google Search Console. In order to submit a sitemap, it requires you've signed up your website in Google Webmaster Tools. However, please don't submit your sitemap before you've completed your website.
The guide continues here with: how to get backlinks in 2019